Meet Linc! The dog, the mascot, the legend.

He makes an appearance at all Price Group functions, greets everyone in our lobby, brings joy to many, but how much do you know about our squirrel loving mascot? We learned all about his job, name, and favorite things in this exclusive interview.

Q. So tell us how you got your name?

A.  Linc is short for Lincoln. It’s a vague reference to Honest Abe Lincoln.

Q. How did you get your job at the Price Group?

A. I was literally born for this job. The Price Group did a marketing campaign during the last presidential election season called “Vote TPG.” They needed a mascot—something better than a donkey or an elephant—so they came up with a loyal retriever as their mascot that fetches results. Then Mike Meister got the crazy idea that they needed a real-life version of their Linc logo for events, so he and his wife, Crystal, made me.

Q. What’s your job?

A. I greet people when they come into our office, I chase away pesky rodents, but mostly I fetch results.

Q. What is your favorite food?

A. Peanut Butter Cups and ADDY Awards. I mean, I don’t actually eat the awards, but I certainly thrive on them!

Q. What is your favorite possession?

A. My Snoop Dogg anthology

Q. What do you wish you could do that you can’t because you’re a dog?

A. I’m Linc … I can do anything! Just check out our website and you’ll see that I have traveled extensively. I’m not your typical dog (just look at me) so I'm not limited like my canine cousins. The world is my hydrant!

Q. What do you do in your free time? 

A. There is no free time for a results-fetcher and pest-chaser. I’m on duty and on call 24/7/365. That’s not to say that I haven’t gotten to do fun stuff for work: travel, photo shoots, trade shows. It’s a good gig.

Q. What is a quote that describes you?

A. “Whatever you are, be a good one.” — Abraham Lincoln

Q. How would you describe yourself?

A. Good-looking, but with a little grey in the hair and stiffness in the joints. Totally loyal. Up for just about anything. Steadfast.

Q. Tell us about your look. (Colors, stars, etc.)

A. It’s a unique combination of Americana and Groupiness. How many dogs do you know with stars for birthmarks? My portraits often show an unusual color shift—sometimes yellow, red, aqua or blue. So I’m sort of like a chameleon. Pretty cool.

Q. Where do you want to one day travel?

A. I’ve heard all dogs go to Heaven, so that must be quite the destination. Maybe when I retire….

Q. Can you describe yourself in three words?

A. Loyal. Focused. Squirrel!

St. Patrick's Day

There are several beloved traditions, like St. Patrick's Day, that we continue to celebrate without knowing the purpose or meaning behind. Born in 387 A.D, Saint Patrick served as a Roman-British Christian missionary in the 5th century and continues to represent the Irish nation in more ways than one. He is not only known as the “Apostle of Ireland” but is the official patron saint of Ireland as well.

Here’s a look at a few of the most iconic traditions we continue for the luck of the Irish.

1. Corned Beef and Cabbage: As a substitute for bacon, the Irish-American immigrants used corned beef in the late 19th century as a variant of the Irish dish for bacon and cabbage.

2. Leprechauns: Unlike the adorable redhead who has graced the Lucky Charms cereal for decades, leprechauns, or “lobaircins,” are actually male fairies from Irish mythology who are said to have inhabited the nation before the Celts arrived. They serve as cobblers or shoemakers who are notorious for mischief, and according to legend, if you hold eye-contact with him, he cannot escape your presence until the gaze is broken.

3. Shamrocks: Commonly referred to as three-leafed clovers that are native to Ireland. Therefore, it was chosen as the national emblem because St. Patrick used the emblem to represent the doctrine of the biblical Trinity.

4. The Pinching: Did you forget your green shirt or accessory on March 17th, only to find yourself being pinched all day at work? Well, this tradition originated from the Irish immigrants who believed that wearing green made you invisible to leprechauns, who would pinch anyone they could see. So pinching those who weren’t wearing green would remind them the leprechauns might sneak up on them!

So until next St. Paddy’s Day, “May the Irish hills caress you. May her lakes and rivers bless you. May the luck of the Irish enfold you. May the blessings of Saint Patrick behold you.”