Meet Linc! The dog, the mascot, the legend.

He makes an appearance at all Price Group functions, greets everyone in our lobby, brings joy to many, but how much do you know about our squirrel loving mascot? We learned all about his job, name, and favorite things in this exclusive interview.

Q. So tell us how you got your name?

A.  Linc is short for Lincoln. It’s a vague reference to Honest Abe Lincoln.

Q. How did you get your job at the Price Group?

A. I was literally born for this job. The Price Group did a marketing campaign during the last presidential election season called “Vote TPG.” They needed a mascot—something better than a donkey or an elephant—so they came up with a loyal retriever as their mascot that fetches results. Then Mike Meister got the crazy idea that they needed a real-life version of their Linc logo for events, so he and his wife, Crystal, made me.

Q. What’s your job?

A. I greet people when they come into our office, I chase away pesky rodents, but mostly I fetch results.

Q. What is your favorite food?

A. Peanut Butter Cups and ADDY Awards. I mean, I don’t actually eat the awards, but I certainly thrive on them!

Q. What is your favorite possession?

A. My Snoop Dogg anthology

Q. What do you wish you could do that you can’t because you’re a dog?

A. I’m Linc … I can do anything! Just check out our website and you’ll see that I have traveled extensively. I’m not your typical dog (just look at me) so I'm not limited like my canine cousins. The world is my hydrant!

Q. What do you do in your free time? 

A. There is no free time for a results-fetcher and pest-chaser. I’m on duty and on call 24/7/365. That’s not to say that I haven’t gotten to do fun stuff for work: travel, photo shoots, trade shows. It’s a good gig.

Q. What is a quote that describes you?

A. “Whatever you are, be a good one.” — Abraham Lincoln

Q. How would you describe yourself?

A. Good-looking, but with a little grey in the hair and stiffness in the joints. Totally loyal. Up for just about anything. Steadfast.

Q. Tell us about your look. (Colors, stars, etc.)

A. It’s a unique combination of Americana and Groupiness. How many dogs do you know with stars for birthmarks? My portraits often show an unusual color shift—sometimes yellow, red, aqua or blue. So I’m sort of like a chameleon. Pretty cool.

Q. Where do you want to one day travel?

A. I’ve heard all dogs go to Heaven, so that must be quite the destination. Maybe when I retire….

Q. Can you describe yourself in three words?

A. Loyal. Focused. Squirrel!

Meet the Designers

"Knock, knock!"

We’ve introduced you to the interns and our bosses, now we want you to meet some other groupies! This week we talked to some of the creative force behind Price Group, the designers. This trio can create some crazy stuff, so we wanted you to get to know them a little better.

Meet Annalee, Kaci, and Rebecca!

Annalee

Q: How many years have you been at Price? 

A: Almost 2

Q: Position?

A: Art Director

Q: Favorite thing about working at Price?

A: The cohorts.

Q: If you were stuck on a desert island, which coworker would you bring and why? 

A: David could MacGyver his way outta there.

Q: What's your go-to lunch? 

A: Brown bag and youtube in the board room with the cohorts.

Q: If you weren't working in advertising what would be your dream job? 

A: Miscellaneous crafter.

Q: What are you binge watching right now? 

A: The Killing & Raising Hope (gotta have a balance)

Rebecca

Q: How many years have you been at Price?

A: A little over four years, including my internship.

Q: Position?

A: Senior Designer

Q: Favorite thing about working at Price?

A: It sounds cliché, but the people. I love working with people that know know what they’re doing, dream big, and (most importantly) look out for each other. I love learning from them as well. We work and play hard together. I also like having the opportunity to create and work on unique projects.

Q: If you were stuck on a desert island, which coworker would you bring and why? 

A: Ha ha! Entertainment-wise, I would take any of the groupies. If we’re speaking practically, I would take David. I believe the answer on my last survey was, "That guy could build a working helicopter out of a crate of coconut fibers and one banana peel.”

Q: What's your go-to lunch? 

A: Depends on the day. Usually somewhere close, if it’s a weekday. I visited the BackDoor Diner with some friends recently (had never been before), and really enjoyed it. So good.

Q: If you weren't working in advertising what would your dream job be?

A: As a kid, I had many career aspirations (actress, adventurer, singer, counselor, CIA agent (I liked being sneaky), Supergirl (I wanted to help people…and fly), girlfriend of Superman...).

Q: What are you binge watching right now? 

A: I’m not really binge watching any one show right now (not enough time). I’ve always liked Gilmore Girls, though. New Girl can be inappropriate, but is really funny, too. As far as new shows go, the Grinder is pretty great. Love Ben Savage’s character - bless his heart.

Kaci

Q: How many years have you been at Price?

A: .25

Q: Position?

A: Designer

Q: Favorite thing about working at Price?

A: We work as a team to get a final project to a customer and we aren’t in competition with each other. I also get to laugh a lot at work and that makes all my days better.

Q: If you were stuck on a desert island, which coworker would you bring and why? 

A: I’m pretty introverted so I would kind of like to just be by myself. I might take some of the Communication Arts annuals for some light reading material though. (I also hate hurting peoples’ feelings and this question really stresses me out.)

Q: What’s your go-to lunch? 

A: My mood greatly affects my appetite so it changes daily. I can almost always go for a gyro and baklava though.

Q: If you weren’t working in advertising what would be your dream job? 

A: I would travel the world and take photos of cool places, so kind of like a national geographic photographer but with FAR less pressure. Or be a racecar driver.

Q: What are you binge watching right now? 

A: Parenthood. I just finished season 3 and they played my all time favorite song in a really sad part and I’m still not ready to talk about it yet.

St. Patrick's Day

There are several beloved traditions, like St. Patrick's Day, that we continue to celebrate without knowing the purpose or meaning behind. Born in 387 A.D, Saint Patrick served as a Roman-British Christian missionary in the 5th century and continues to represent the Irish nation in more ways than one. He is not only known as the “Apostle of Ireland” but is the official patron saint of Ireland as well.

Here’s a look at a few of the most iconic traditions we continue for the luck of the Irish.

1. Corned Beef and Cabbage: As a substitute for bacon, the Irish-American immigrants used corned beef in the late 19th century as a variant of the Irish dish for bacon and cabbage.

2. Leprechauns: Unlike the adorable redhead who has graced the Lucky Charms cereal for decades, leprechauns, or “lobaircins,” are actually male fairies from Irish mythology who are said to have inhabited the nation before the Celts arrived. They serve as cobblers or shoemakers who are notorious for mischief, and according to legend, if you hold eye-contact with him, he cannot escape your presence until the gaze is broken.

3. Shamrocks: Commonly referred to as three-leafed clovers that are native to Ireland. Therefore, it was chosen as the national emblem because St. Patrick used the emblem to represent the doctrine of the biblical Trinity.

4. The Pinching: Did you forget your green shirt or accessory on March 17th, only to find yourself being pinched all day at work? Well, this tradition originated from the Irish immigrants who believed that wearing green made you invisible to leprechauns, who would pinch anyone they could see. So pinching those who weren’t wearing green would remind them the leprechauns might sneak up on them!

So until next St. Paddy’s Day, “May the Irish hills caress you. May her lakes and rivers bless you. May the luck of the Irish enfold you. May the blessings of Saint Patrick behold you.”

It's Spring Break!

We all know it’s the time of year when college students around the country flock to tropical locations for sunburns, partying with strangers, and forget about their impending finals. After seven months of all-nighters, twenty-somethings are ready to let loose and get down (and maybe become MTV famous) at iconic spring break destinations across the country.

Wait, is this really only for college kids? I mean, we’ve been working hard too. College students aren't the only ones benefiting from spring break though. Advertisers know how to follow this generation (all that buying power and brand alliance is too sweet) and have come up with some interesting ways to reach them.

This is a promotion's paradise; planes fly with aerial banners and brands sponsor everything from frisbees to oxygen bars across the beach. We promote our products, our services, and our discounts. Everyone's favorite word is “FREE,” so advertisers put it in the sky to get the most attention possible from beach-goers.

Seriously, could anyone turn down “FREE”?

MTV isn’t the only brand sponsoring spring break anymore; millennial products are fighting for space to put their logos. Advertising is everywhere, from sponsoring events to putting ads on pillowcases being passed through the crowd. They're reaching their 18-24 year old target in positive and fun ways, putting their brand right into those memories (not all of them are hazy, hopefully).

So no, students aren’t the only ones going on spring break anymore; their favorite brands are going with them (and spending a wopping $75 million on average).

Let’s just hope everyone is remembering sunscreen.

Groupies In Space

Scott Kelly returned this week from his year in space and it got the groupies thinking, that's 8160 hours in space! Scott Kelley spent a lot of his 340 days in space doing biology experiments but he also floated around in a gorilla suit and created water ping pong. He even appeared on Jimmy Fallon, making him our new favorite astronaut.

So we asked our groupies, what would you do with your year in space?

AnnaLee is going to run NASA's cutest set of experiments yet.

“I would totally have to experiment on a bunch of cute fuzzy kittens and how they play with catnip laden crocheted mice and balls of yarn and how they react in space… can they still jump nimbly from space tree to space tree? I foresee lots of cuteness uploaded to the youtube featuring space kittens.” 

Brooke needs to make sure she stays busy.

“I’d probably end up going crazy like Jack Nicholson in The Shining. “All work and no play, makes Brooke a dull girl.””

Crystal is going to make some new friends.

"I am not much of a reader but I guess with all that time on my hands, I could be now. I am also a talker so I would need to find a loved object and carry one long in depth conversations with it to keep me sane (kinda like a Wilson).” 

Expect some mail from Rebecca.

“I’d probably do a lot of catching up with friends via email. Ha!…They do have email out there, right? 

Okay, I just looked it up to be sure. We’re good, guys! (*Friends and family beware.)"

Kaci is taking lessons from Mark Watney.

“I would probably grow some potatoes and teach myself how to ration properly and maybe learn some handicrafts.”

Pam is doing the peoples choice, binging Netflix.

“If I had a year in space and no terribly demanding science jobs I would read and watch all the movies I never seem to have time to do here on earth!!!”

Tj is going to become Youtube famous and eat a lot of M&Ms.

"I would spend a lot of time playing my guitar and making a YouTube channel of song covers, Chris Hadfield style. I would avoid alcohol at all costs because the idea of getting drunk in space sounds terrifying. I would probably end up spending most of my time catching M&Ms in my mouth in zero gravity."

And Natalia really has her priorities straight.

"If I had a year to myself I would probably sleep A LOT.  I would also do some flips since I’ve never been able to do that on land or trampoline."