It's Spring Break!

We all know it’s the time of year when college students around the country flock to tropical locations for sunburns, partying with strangers, and forget about their impending finals. After seven months of all-nighters, twenty-somethings are ready to let loose and get down (and maybe become MTV famous) at iconic spring break destinations across the country.

Wait, is this really only for college kids? I mean, we’ve been working hard too. College students aren't the only ones benefiting from spring break though. Advertisers know how to follow this generation (all that buying power and brand alliance is too sweet) and have come up with some interesting ways to reach them.

This is a promotion's paradise; planes fly with aerial banners and brands sponsor everything from frisbees to oxygen bars across the beach. We promote our products, our services, and our discounts. Everyone's favorite word is “FREE,” so advertisers put it in the sky to get the most attention possible from beach-goers.

Seriously, could anyone turn down “FREE”?

MTV isn’t the only brand sponsoring spring break anymore; millennial products are fighting for space to put their logos. Advertising is everywhere, from sponsoring events to putting ads on pillowcases being passed through the crowd. They're reaching their 18-24 year old target in positive and fun ways, putting their brand right into those memories (not all of them are hazy, hopefully).

So no, students aren’t the only ones going on spring break anymore; their favorite brands are going with them (and spending a wopping $75 million on average).

Let’s just hope everyone is remembering sunscreen.

Groupies In Space

Scott Kelly returned this week from his year in space and it got the groupies thinking, that's 8160 hours in space! Scott Kelley spent a lot of his 340 days in space doing biology experiments but he also floated around in a gorilla suit and created water ping pong. He even appeared on Jimmy Fallon, making him our new favorite astronaut.

So we asked our groupies, what would you do with your year in space?

AnnaLee is going to run NASA's cutest set of experiments yet.

“I would totally have to experiment on a bunch of cute fuzzy kittens and how they play with catnip laden crocheted mice and balls of yarn and how they react in space… can they still jump nimbly from space tree to space tree? I foresee lots of cuteness uploaded to the youtube featuring space kittens.” 

Brooke needs to make sure she stays busy.

“I’d probably end up going crazy like Jack Nicholson in The Shining. “All work and no play, makes Brooke a dull girl.””

Crystal is going to make some new friends.

"I am not much of a reader but I guess with all that time on my hands, I could be now. I am also a talker so I would need to find a loved object and carry one long in depth conversations with it to keep me sane (kinda like a Wilson).” 

Expect some mail from Rebecca.

“I’d probably do a lot of catching up with friends via email. Ha!…They do have email out there, right? 

Okay, I just looked it up to be sure. We’re good, guys! (*Friends and family beware.)"

Kaci is taking lessons from Mark Watney.

“I would probably grow some potatoes and teach myself how to ration properly and maybe learn some handicrafts.”

Pam is doing the peoples choice, binging Netflix.

“If I had a year in space and no terribly demanding science jobs I would read and watch all the movies I never seem to have time to do here on earth!!!”

Tj is going to become Youtube famous and eat a lot of M&Ms.

"I would spend a lot of time playing my guitar and making a YouTube channel of song covers, Chris Hadfield style. I would avoid alcohol at all costs because the idea of getting drunk in space sounds terrifying. I would probably end up spending most of my time catching M&Ms in my mouth in zero gravity."

And Natalia really has her priorities straight.

"If I had a year to myself I would probably sleep A LOT.  I would also do some flips since I’ve never been able to do that on land or trampoline."

Shell Yeah!

It’s National Pistachio Day and at The Price Group we are going nuts. We’re so excited about it, we’ve been cracking down on work so we can celebrate like we’ve got Saturday nut fever. To honor the Pistachio in all its glory, we have picked some of the nuttiest pistachio commercials that will leave you saying, “SHELL YEAH!” So sit back, pull out a bag of pistachios, and enjoy these videos, because nut-thing goes with advertising more than America’s favorite tiny, green nut.

Meet the Interns

What's an agency without interns? Young minds keep us on our toes, we're learning just as much from them as they're learning from us. Our mix of 7 diverse and quick minds keep the day-to-day going in this agency and we always see the best from them.

So if you were to ask, yes, ours are the best.

Let's start with introductions, time to meet the Price Group Account Interns.

Audra Becker, Senior Public Relations Major from Lubbock, TX

After Graduation:

I would like to work in a PR agency in Dallas. My top three places I would like to move would be Dallas, TX; Denver, CO; Chicago, IL. I am open to any new job that will take me to one of those places. I am ready to graduate and start my life in a new city.

What I like about TPG:

The first person I met at the Price Group was Brooke Blackwell. She is always very nice and if I don’t understand something she is quick to show me how it is done. So, I would say that I like how helpful everyone is here. I never hesitate to ask questions. Being the only intern that isn’t advertising, made me nervous at first, but everyone is so welcoming and helpful.

Favorite Campaign: 

I am a PR major, so one of my favorite PR campaigns would be the “Like a Girl” Always campaign. The message that the phrase “like a girl” doesn’t have to be a negative thing is very inspiring. It gives little girls coming into their teen’s confidence to be themselves.

Hobby:

My two favorite hobbies are running and snowboarding. I ran a half marathon my senior year of high school, and I fell in love with running. It is a great way for me to clear my mind and stay in shape. I started skiing when I was four years old. Then when I turned 15 I learned how to snowboard. My family and I go skiing and snowboarding every year. It is a big part of my life. That is one of the reasons that I would like to live in Colorado.

Fun Fact:

I love the holidays! October through December is my favorite time of year. Getting to spend time with family and friends is why I love it so much. I enjoy the winter more than summer. I would play Christmas music all year if it was socially acceptable!

Marcos Palacios, Junior Advertising major & Business minor from Lubbock, TX

After Graduation: 

Aside from diving into the advertising world, after graduation I want to TRAVEL. I need to see more of the world!

What I like about TPG: 

I like that the Price Group offers you a chance to dig into everything. Do you wanna work on a project with creative? Cool. Wanna dive into accounts? Jump right in. I don’t think that’s something most agencies can offer their interns.

Favorite Campaign: 

One of my favorite ad campaigns is for Hefty Cups. The ads are full of ridiculous, slang-speaking moms. You should give them a peek.

Hobby: 

Outside of school, I really enjoy being outdoors. Camping, backpacking, hiking, you name it. I worked for the Boy Scouts of America this summer, and that’s about as outdoors as you get! 

Fun Fact: 

If I have free time, you’ll probably find me watching Grey’s Anatomy…

Sarah Bohannon, Senior Advertising major & Business minor from Houston(ish), TX

After Graduation:

Well, the hope is some sort of employment. I want to go into copywriting or social media work at an agency out of state or in Austin. I love the work environment at the Price Group and am hoping to be at an agency with the same values. Basically, just a girl looking for her next big adventure.

What I like about TPG:

The environment, this is my first internship and I wouldn’t have it anywhere else. Everyone is super welcoming and there was a Nerf gun war my first week, that’s really something you can’t beat. 

Favorite Campaign:

The Google Stories campaign is one of my all time favorites. The Parisian Love spot is one of those commercials that has stuck with me since I saw it. It’s one of those great commercials that people don’t think of as commercials, you can’t really hate it. 

Hobby:

I’ve really gotten into hiking since college so I try to get to Palo Duro or CapRock whenever I can!

Fun Fact:

In high school, my family had a pet zebra and four ostriches (I’m not even kidding) so I guess that’s pretty cool. 

Alex Mason, Senior Advertising major from McKinney, TX

After Graduation:

I want to work at an agency in Dallas for a few years then move to the Portland area! My goal is to get a job on the account side of a big agency to start, and then move to a smaller agency after I have some expirence!

What I like about TPG:

The staff is super friendly; there is always something to do, and the free food!

Favorite Campaign:

My favorite campaign would have to be the Madden video game viral videos. I think they are funny, creative, and are totally relevant to the target audience of the game.

Hobby:

Outside of school I enjoy riding my motorcycle, fishing, and playing soccer.

Fun Fact:

My favorite TV show is Sons of Anarchy!

Jeff Martinez, Senior Advertising major from the great city of Lubbock, TX

After Graduation:

I want to travel abroad for a month (specifically Spain). However, I’m not too picky as to where I would visit. After my travels, I would love to work for one of those big agencies on the west coast! I am interested in branding and strategy.

What I like about TPG:

Everyone is very nice and helpful here. Our awesome account managers always keep us busy. One Friday afternoon, I got to jam out on David’s mandolin and guitar! What other kind of office would let you do that?

Favorite Campaign:

My favorite commercial is Gatorade’s tribute to Derek Jeter. The spot was created by TBWA\Chiat\Day. Who doesn’t love a good Frank Sinatra tune?

Hobby:

I’m a huge music fan. I like to play the guitar, mandolin, and ukulele as much as I can. When I’m not putting on a concert in my living room, I can be found outside play fetch with my dog!

Fun Fact:

Aside from interning at The Price Group, I am also the social chair of the Tech Ad Federation and the Media Director for the Tech Bullet Ad Team.

***Make sure to check out next weeks post about our amazingly creative design interns!