Tuesday, November 17, 2015

Meet the Interns (Part 2)

Last week you got a chance to meet our Account Service Interns, so this week we want to introduce you to our two stellar design interns!

Tj Vining, Senior Advertising Major from Allen, TX



After Graduation:
After graduation, I hope to become an Art Director at one of those big, hip advertising agencies with beer carts and bean-bag chairs. If that doesn't work out, I think I would make a pretty awesome Uber driver.

What I like about TPG:
​The culture of the agency is what makes TPG a fun place to work at. Sure, there are days when work is piling up and we are cramming to finish pieces before a deadline, but it is all overshadowed by good people, great discussion, and killer work. Also, how many times have you had the chance to have a Nerf gun war in the office with you coworkers? 

The work experience is nice too.

Favorite Campaign: 
​My all-time favorite spot is Audi's 2013 Superbowl ad. VB&P had viewers vote on their favorite version of 3 spots in the week leading up to the Superbowl. Check out the spot (it's dope)

Another ad that I absolutely love (strangely enough, it's also a car ad) is Honda's "The Other Side." 

Fun Fact:

​Outside of school, I like to play the guitar, piano, and drums - but I mostly just sit alone in my room and play Wonderwall. I'm also big into snow-skiing and scuba diving, however there is rarely enough snow and not nearly enough water in Lubbock to do those things.

Breanna Velasquez, Sophomore Disgn Communications Major from the city with horrible weather also known as Lubbock, TX



After Graduation:
I’ve delved a little into various fields in the graphic design world, and I can say that I honestly don’t know where I’ll end up, but I do know that I want to be some place where things happen on a grander scale for my career. Small places kill me, so I’ll most likely end up somewhere like New York or Washington, perhaps even California. I’d like to work in an environment where there’s a ton of creativity and other individuals that understand my struggle with fonts and other graphic design problems.
What I like about TPG:
Oh man, I love everything about this place! Being around other people in this industry means that they understand a lot about what you do, so we can sit around and talk about how amazing some design is, how aesthetically pleasing one font is, or even how awesome a certain paper is (I realize how bizarre that might sound.) It’s great getting to be around people who care about kerning and other designer related things. I also love how creativity is everywhere, and how something so simple can evolve into something amazing when a bunch of imaginative people get together to brainstorm. Everyone is passionate here, and it’s something that I find enticing to witness. They inspire me, and have really helped me grow as a designer, which is what I set out to do when I first started working here.
Favorite Campaign:
How could I possibly decide on one? I usually love the ones that integrate 2 images together, because they’re usually incredibly clever, but I have one that resonates with me: The Duracell lightsaber ad that shows Darth Vader trying to power his lightsaber with the battery and it’s the, “Most powerful battery in the universe."
Fun Fact:
I once was trapped in a caffeine cocoon and emerged as a high strung sleep deprived espresso addicted butterfly. What I’m trying to say is that I love coffee.
Superpower: Witty/ridiculous answers to questions that I’m asked.

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Our interns, they keep us young. Interested in becoming a Price Group Intern? Send a resume and cover letter to brooke.blackwell@pricegroupinc.com

Thursday, November 12, 2015

Meet the Interns

What's an agency without interns? Young minds keep us on our toes, we're learning just as much from them as they're learning from us. Our mix of 7 diverse and quick minds keep the day-to-day going in this agency and we always see the best from them.

So if you were to ask, yes, ours are the best.

Let's start with introductions, time to meet the Price Group Account Interns.

Audra Becker, Senior Public Relations Major from Lubbock, TX



After Graduation:
I would like to work in a PR agency in Dallas. My top three places I would like to move would be Dallas, TX; Denver, CO; Chicago, IL. I am open to any new job that will take me to one of those places. I am ready to graduate and start my life in a new city.

What I like about TPG:
The first person I met at the Price Group was Brooke Blackwell. She is always very nice and if I don’t understand something she is quick to show me how it is done. So, I would say that I like how helpful everyone is here. I never hesitate to ask questions. Being the only intern that isn’t advertising, made me nervous at first, but everyone is so welcoming and helpful.

Favorite Campaign: 
I am a PR major, so one of my favorite PR campaigns would be the “Like a Girl” Always campaign. The message that the phrase “like a girl” doesn’t have to be a negative thing is very inspiring. It gives little girls coming into their teen’s confidence to be themselves.

Hobby:
My two favorite hobbies are running and snowboarding. I ran a half marathon my senior year of high school, and I fell in love with running. It is a great way for me to clear my mind and stay in shape. I started skiing when I was four years old. Then when I turned 15 I learned how to snowboard. My family and I go skiing and snowboarding every year. It is a big part of my life. That is one of the reasons that I would like to live in Colorado.

Fun Fact:
I love the holidays! October through December is my favorite time of year. Getting to spend time with family and friends is why I love it so much. I enjoy the winter more than summer. I would play Christmas music all year if it was socially acceptable!

Marcos Palacios, Junior Advertising major & Business minor from Lubbock, TX



After Graduation: 
Aside from diving into the advertising world, after graduation I want to TRAVEL. I need to see more of the world!

What I like about TPG: 
I like that the Price Group offers you a chance to dig into everything. Do you wanna work on a project with creative? Cool. Wanna dive into accounts? Jump right in. I don’t think that’s something most agencies can offer their interns.

Favorite Campaign: 
One of my favorite ad campaigns is for Hefty Cups. The ads are full of ridiculous, slang-speaking moms. You should give them a peek.

Hobby: 
Outside of school, I really enjoy being outdoors. Camping, backpacking, hiking, you name it. I worked for the Boy Scouts of America this summer, and that’s about as outdoors as you get! 

Fun Fact: 
If I have free time, you’ll probably find me watching Grey’s Anatomy…

Sarah Bohannon, Senior Advertising major & Business minor from Houston(ish), TX



After Graduation:
Well, the hope is some sort of employment. I want to go into copywriting or social media work at an agency out of state or in Austin. I love the work environment at the Price Group and am hoping to be at an agency with the same values. Basically, just a girl looking for her next big adventure.

What I like about TPG:
The environment, this is my first internship and I wouldn’t have it anywhere else. Everyone is super welcoming and there was a Nerf gun war my first week, that’s really something you can’t beat. 

Favorite Campaign:
The Google Stories campaign is one of my all time favorites. The Parisian Love spot is one of those commercials that has stuck with me since I saw it. It’s one of those great commercials that people don’t think of as commercials, you can’t really hate it. 

Hobby:
I’ve really gotten into hiking since college so I try to get to Palo Duro or CapRock whenever I can!

Fun Fact:
In high school, my family had a pet zebra and four ostriches (I’m not even kidding) so I guess that’s pretty cool. 

Alex Mason, Senior Advertising major from McKinney, TX




After Graduation:
I want to work at an agency in Dallas for a few years then move to the Portland area! My goal is to get a job on the account side of a big agency to start, and then move to a smaller agency after I have some expirence!

What I like about TPG:
The staff is super friendly; there is always something to do, and the free food!

Favorite Campaign:

My favorite campaign would have to be the Madden video game viral videos. I think they are funny, creative, and are totally relevant to the target audience of the game.

Hobby:
Outside of school I enjoy riding my motorcycle, fishing, and playing soccer.

Fun Fact:
My favorite TV show is Sons of Anarchy!

Jeff Martinez, Senior Advertising major from the great city of Lubbock, TX



After Graduation:
I want to travel abroad for a month (specifically Spain). However, I’m not too picky as to where I would visit. After my travels, I would love to work for one of those big agencies on the west coast! I am interested in branding and strategy.

What I like about TPG:
Everyone is very nice and helpful here. Our awesome account managers always keep us busy. One Friday afternoon, I got to jam out on David’s mandolin and guitar! What other kind of office would let you do that?

Favorite Campaign:
My favorite commercial is Gatorade’s tribute to Derek Jeter. The spot was created by TBWA\Chiat\Day. Who doesn’t love a good Frank Sinatra tune?

Hobby:
I’m a huge music fan. I like to play the guitar, mandolin, and ukulele as much as I can. When I’m not putting on a concert in my living room, I can be found outside play fetch with my dog!

Fun Fact:
Aside from interning at The Price Group, I am also the social chair of the Tech Ad Federation and the Media Director for the Tech Bullet Ad Team.


***Make sure to check out next weeks post about our amazingly creative design interns!

Thursday, November 5, 2015

A World Without Advertising

We’ve heard it all before, the world of marketing will never go away or be completely replaced by computers. It’s people focused, we learn and we evolve for where the world of marketing is going, a direction that sometimes can’t be predicted or put into an equation (the limit does not exist). 

So let’s play a game. In our world that gives you the options of TiVo, skip buttons, and ad blockers, what would happen if advertising just didn’t exist at all?

Our friends at Teads did some imagining about the world without advertising, it’s a little Utopian to imagine but entirely honest. 


So let’s break that down a little:

63% of US Adults believe society would be worse off without free or low-cost access to premium content. So without advertising we would be left paying for sites like YouTube and Facebook and there would be no such thing as Public Access, don’t even let us get started on the Internet as a whole.

63% of newspaper revenue is generated from advertising. Imagine no Wall Street Journal, no Sunday morning comics, and a world without the Watergate scandal or TMZ.

In 2015, publishers are projected to lose $22 billion in revenue due to ad blocker Adaptation 3 (check out the story here). Ad blocker is a really great idea in theory until you factor in a loss of profits, jobs, and enthusiasm for great content (Advertisers motivate the creation of great content just as much as viewer numbers). 

Want to get rid of all your commercials when watching Scandal? Without advertising you can count on a 50% larger bill and a lot less channels.

Facebook is our addiction we love to hate. If you want Mark Zuckerberg to kick advertisers off, you’ll be paying $12 a year, and active members would be disappearing at rate of 75% a month.


And last but definitely worse, a world without advertising means a world without Buzzfeed. That’s a real travesty for everyone.